Gilbert Schools Public Information Director Dianne Bowers is paid the highest salary in the East Valley, compared to other PIO’s in East Valley towns and cities? She receives a base salary of $106,108, in addition to other benefits. (Source: Terrance Thornton, 3/28/2011 "School Districts’ PR Salaries Reported." Independent Newspapers. Newszap.com)
Do you need a public information director to attract students? What if Gilbert turned out not only the most graduates, but also the most competent of any other schools in the state? Or, as the Gilbert Schools website proclaims, "World Class" students with a "World Class" education? Parents would be breaking down the doors trying to get their kids in.
Put the money in the classrooms, with the students and teachers, and give them the materials they need. First.