If you listen to the Super Bowl Hype-a-Thon, big business interests, and the media, you would believe that everybody in Arizona will receive a huge economic boost from hosting the Super Bowl in 2015. If Governor Brewer hadn’t vetoed SB1062, the Super Bowl wouldn’t come to Arizona!!! (The articles on this disaster are easy to google.)
Pearl-clutching gasp!
Well, what about that "economic boost"? I for one have some questions. For example, how much has it cost the taxpayers to build the Stadium that meets the requirements of the NFL? How much will it cost the taxpayers to refurbish it? How much will the taxpayers pay for additional police and fire protection? Street maintenance? Advertising?
Did you know that SRP wasted $1 million of their customers’ money on a Super Bowl advertising campaign that did nothing to improve energy efficiency or serve its ratepayers? Also, SRP isn’t in competition with other utilities and doesn’t even need to self-promote at the Super Bowl. Stated Diane Brown, executive director of the Public Interest Research Group (PIRG), "When SRP promotes the Super Bowl, the arts or human services, no matter how valiant the program, the correlation to the purpose of providing electricy and water fails to exist and ratepayers are left with a tab they didn’t order."
What about all those economic benefits?
According a Sports Illustrated article titled "There is no Blip: Super Bowl could be Super Bust for host cities, study finds":
"A look at six Super Bowls dating to 1979 — three in Miami, two in Tampa, one in Phoenix — found no increase in sales revenue over previous years without the big game, said Philip Porter, author of the study.
"One reason may be that the estimated 140,000 fans who attend Super Bowl events in tourist-oriented Florida, Arizona or California displace the usual visitors from colder regions, he said.
"’There ought to be a spike that sticks up like a sore thumb," said Porter, an economics professor at the University of South Florida at Tampa. "It doesn’t exist. There is no blip. You don’t find anything.’"
"We are being suckered," Porter said. "People who want us to do something for them are selling us snake oil."
That was then. What about now? Take a look at this January 2014 article "It’s the Local Economy, Stupid"
On one side, you have the NFL. Last week, the league, as part of its non-stop hype-a-thon for the First Super Bowl Outdoors In Cold Weather Isn’t Snow Just Romantic?, reported that the New York/New Jersey economy would see a $600 million boost as a result of Super Bowl spending. "Thanks to the Super Bowl, we’re seeing more hotel rooms booked and restaurant tables reserved and even more excitement than usual for this time of year," U.S. Rep Carolyn Maloney told reporters.
On the other, you have the nation’s sports economists, who say the actual number is a fair bit lower. Like, maybe, zero. "There still remains no ex post evidence of an economic impact," says University of South Florida professor Philip Porter, almost audibly sighing over email since, as someone who’s been studying this topic for more than a decade, he gets the same question every year at this time. "Super Bowl attendees simply don’t buy much that the local economy sells."
One of the researchers quoted in the above article was Victor Matheson. The abstract from his indepth study titled Economics of the Super Bowl states:
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